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Use Facebook ads to make your business grow
Facebook ads are currently one of the most popular pay-per-click (PPC) ad platforms, the reason for this is that Facebook is home to a huge Audience, the Facebook members are spread across the world, the audience is diverse and there is also an option to target specific audience's.
It’s common for businesses to become comfortable with a single ad format that works well for them.
Lead ads initiated as mobile only but later became available on desktop, an as will appear on your screen and lead you to a form that already has most of your information filled out by Facebook such as often with name, email address, and potentially phone number), making it exceptionally easy for users to convert on both mobile and desktop.
They can be created via the "lead generation" tool and is effective if the Audience is already familiar with your brand and can be used as a retargeting tool especially towards those who have already viewed your video.
Offer ads, are not used as much as they should be I have only come across a couple on my newsfeed till now, however, they can be extremely effective if used correctly, the best audience to view them to are those baffled
between consideration and purchase, offers can result in conversion and can be used to convert potential buyers to make their decision and buy they can also be used to promote and push sales of exclusive products. For example create an offer on free shipping. This can be found under as set category on Facebook.
You can customize your offer extensively, including:
· Coming up with an offer of your choice
· Setting dates of the offer and when they can be be used
· Enabling the offer for online only,or for store only
· You may use promo codes
· Disabling sharing buttons
· Adding terms and conditions
Make sure to target your content to a niche audience, target a job title, an industry name, a company name in your subject.
For example if you want to sell your service to lawyers, mention it in your heading, you can instantly pinpoint your target audience as a result of Linkedins massive database.
You need to show that you understand the needs of a lawyer and what they need to make their firm successful only then will you instill trust in their and once you prove that you understand the industry you are targeting you will be able to capture their attention, you also need to show that you understand the challenges they face on a day to day basis.
So you need to make it clear that your specialization is in law if that's the audience you decide to target, you can do this through online video marketing but you must make your target audience clear.
So this means you must have a profile and case study of the lawyers you are targeting and also customer testimonials of your previous clients in order to build trust
Once you've built a relationship via video you can then ask them for fees for content, tips and expert advice.
For example you can make a video " how to gain legal cases" give some tips and suggestions but charge for the complete video.
It is of utmost importance to focus on the headline, if your headline is not catchy then nobody will want to consume the content. Eg. On LinkedIn you should place your headline as the following " Target Audience name + service+ benefits that appeal to them"
Suggested headline: lawyers, video, more clients.
Note: do not write your content like a sales letter or advertisement, but as an informative, helpful and strategic guide of how this target audience could use the service you're mentioning and what they may achieve one of the benefits they want.
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