You can say that content is the currency, if you have substanstial content your business will run, you use this currency I.e content to buy the clients time, interest and attention. In order to gain their attention it is important that we set your service or product apart fro competitors, it must be eye catching, a huge number of people resort to linkedin with the aim to sell, we ensure that your service is different it looks apart. We demonstrate authority over the product or service like we know what we’re talking about more than anyone else, we are important and we can help with them achieve their targets.
Every other person claims to be an expert in their field, to really capture someone's trust you need to demonstrate authority and that's what we do, we create expert content to prove that we know what we are talking about and this company is the answer to your problems, we can help you reach your target
With so many cold calling and B2B sales calls these days it's not easy to just find someone on LinkedIn and invite them for a cup of tea or ask someone to jump on the phone for a bit.
It is important to earn the opportunity, otherwise you will not gain anyone's interest, you cannot ask for someone's trust you have to earn it, it is not possible to say to someone "buy my product" it is important to instill trust in your product and they themselves show an interest to purchase